Digital Sales
Reach becomes revenue.
We build the path from first visibility to close. Every step has a goal and a metric.
Seven steps to the close.
Separate goals
We set sales goals and communication goals apart. Short-term goals like traffic and long-term ones like brand building run in parallel.
Define the persona
We describe one concrete person instead of an anonymous target group. In B2B we tell decision makers, preparers and specialists apart.
Map the path
We collect every touchpoint and place it along the journey. Each persona gets its own map.
Assign content
Each phase gets content that fits the persona’s question. Short formats come first, explainers and comparisons sit in the middle.
Lead the conversation
An inquiry becomes a conversation with an opening, questions, a benefit argument and a close. It ends with a clear agreement.
Negotiate
We go in with a goal, a walk-away point and an alternative. The benefit comes up early, so price does not decide alone.
Measure and retain
We read metrics per stage and test variants against each other. After the purchase we keep in touch, for example by email.
The path to the close.
Marketing leads up to the inquiry, then sales takes over. We show where each stage stands and what it needs.
- Attention
First contact through reach and light content, with the why at the center.
- Consideration
People research and compare. Explanatory content and search carry this stage.
- Inquiry
The person is close to deciding. A landing page and a clear call convince. Marketing hands over to sales here.
- Conversation
Opening, questions and the benefit in view, without telling everything.
- Close
Price, commitment and an agreement both sides keep.
- Retention
Not the end of the funnel but the way back: relevant content keeps the contact.
Example flow, not measured values. Retention closes the loop back to consideration, it is not a final stage.
What digital sales is made of.
01
Persona
A data-based profile with goals and behavior, in the customer’s view and language. Only then can you write and address them concretely.
02
Journey map
It shows phases, touchpoints, mood and motivation on one page. Goals, priorities and responsibilities sit behind it.
03
Value proposition
It states which problem you solve for whom and what sets you apart. The why comes before the how and the what.
04
Trust and questions
Success in selling depends first on trust, then on the need you have recognized. Open questions reveal the individual problem.
05
Interests and alternative
We separate the person from the issue and ask what need sits behind a demand. Knowing your best alternative keeps you from giving in under pressure.
06
Objection as a signal
A price objection often shows the benefit is still unclear. If trust is missing, we step back and ask openly.
What you get.
- A goal outline with separate sales and communication goals.
- Persona profiles for the people who contact you.
- A journey map with touchpoints, phases and priorities.
- Landing pages built like a sales conversation.
- A conversation guide for first calls, objections and negotiation.
- A measurement frame with metrics per stage and tests for the key pages.
Where it usually goes wrong.
- 01
Content is planned by channel instead of by topic.
- 02
The product gets explained before the other person’s problem is clear.
- 03
Artificial scarcity pushes toward the close.
- 04
Marketing, sales and support work with separate data and goals.
- 05
A single metric is read as the only cause, yet almost every metric depends on several factors.
Your checklist.
Use it to check where you stand. Every open point is a good start for our conversation.
- Sales goal and communication goal are set separately.
- Each target group has a persona with goals and behavior.
- All touchpoints are on one journey map, including those outside your control.
- Each phase has content that fits the persona’s question.
- The landing page has a dramatic arc and a clear call.
- Questions, goal and walk-away point are ready for the first call and the negotiation.
- Marketing, sales and support share data and a common picture of the customer.
- Metrics per stage are named and read regularly.
Frequently asked questions.
What does digital sales mean to you?
We connect presence, inquiry and conversation into one continuous path. Marketing and sales work toward the same goals.
Where do we start?
With the goals and the persona. Only then do we choose channels and formats, never the other way around.
Do I need a CRM?
Simple templates and tools are enough to start. Once the journey runs permanently, a system that links and evaluates data pays off.
How quickly will I see an effect?
That depends on the goal. Rankings and traffic show up sooner, brand building takes time. We do not name a fixed date.
Does this work in B2B?
Yes, both address people. In B2B, trust, detailed content and targeted follow-up on inquiries count.
How do you handle objections like “too expensive”?
We first check whether the benefit has landed. Then we ask openly about the doubts and take the concern seriously.
Let’s talk about your project.
The first conversation is free and takes half an hour.