herrlichagency

We build brand presence for companies that want more than good looks. Strategy, design and engineering from one team.

Filiz Herr and Steffen Herr of herrlichagency

Marketing is more than advertising.

It is about giving your offer a value your customers recognise instantly. The way a tablet became an iPad. We translate the worth of your work into messages nobody scrolls past.

People don’t buy what you do. They buy why you do it.
Simon Sinek
WhyHowWhat
serviceswhat we do

From the first idea to the booked enquiry.

  • 01

    Your digital fingerprint.

    Websites that look good and bring in enquiries. Built, not pieced together, and fast on every screen.

    Web Design

  • 02

    Stories that stay.

    Your message becomes a story with a turning point. That is what your audience remembers, weeks later.

    Storytelling

  • 03

    Content that sells.

    An editorial plan and formats for social and blog. Every post has a goal, usually an enquiry.

    Content Marketing

  • 04

    Brands people recognise.

    We work out your brand core and turn it into a design system. After that, every touchpoint looks like you.

    Branding

  • 05

    Every phase designed.

    From first contact to recommendation. For each of the five phases we define what happens there.

    Customer Journey

  • 06

    Still there after launch.

    Technical care, updates and marketing on a schedule. One fixed contact, short paths.

    Support

ui/uxseeing and using

Beautiful design nobody can operate is worth nothing.

I combine a clear look with thought-through guidance. Visitors should find what they came for without having to think about it.

UI and UX often get lumped together. UI is what you see: colour, controls, typography. UX is how it feels: whether someone gets there without guessing. Only together do they turn a visitor into a customer.

Steffen Herr · Marketing and design

what comes out of it

  • Interfaces that fit the brand and explain themselves
  • User guidance from the first click to the close
  • Corporate design and brand presence from one piece
  • Logo and visual identity
  • Responsive design for every screen size
  • Marketing and advertising material in the same look

UI · Interface

The visible part: layout, colour, typography and components that fit the brand.

UX · Experience

The guidance behind it: clear paths, understandable structure, no guessing. Based on how people actually behave, not on a hunch.

Responsive and accessible

Readable contrast and usability on every device, from phone to large screen.

One consistent brand

A single appearance across website, logo and material. No patchwork.

How your presence comes about.

  1. Briefing

    Set the goals.

    We clarify goals, audience and taste. What should the brand radiate?

  2. Concept

    Show directions.

    I develop several directions and show first drafts instead of presenting one finished solution.

  3. Review

    Decide together.

    We walk through the drafts and settle on the direction that fits best.

  4. Refinement

    Until it sits.

    In feedback rounds I sharpen the chosen draft until nothing gets in the way.

  5. Delivery

    Everything in hand.

    You receive every file in suitable formats, with documentation.

worka look inside

Selected projects.

Frommer Montagen
Frommer MontagenApp, web application, process optimisation
herrlichsauber
herrlichsauberBranding, logo, web design
Beanie Cap
Beanie CapProduct design, content
Company brochure
Company brochureLayout, content
Energy Compositions
Energy CompositionsBranding, content
core+
core+Logo
methodhow we think

The customer journey.

Five phases between the first contact and the recommendation. We design every one of them instead of only measuring the last.

  1. Awareness

    Someone hears about you for the first time.

  2. Consideration

    Comparison begins. Trust decides here.

  3. Decision

    The moment interest turns into a contract.

  4. Retention

    After the sale the real relationship starts.

  5. Advocacy

    Happy customers become your strongest channel.

The story arc.

A brand is not told by listing it. It needs an arc, and the turn decides whether anyone listens.

  1. Setup

    Where your customer stands today.

  2. Conflict

    What keeps them from moving on.

  3. Turn

    The moment they find you.

  4. Resolution

    What concretely changes after that.

  5. Impact

    What remains once the project is over.

The marketing mix.

Product, price, place and promotion. These four decide whether customers find you and buy from you.

Product

What you offer and why it is better.

Price

What it costs and what that says about you.

Place

Where your customers find you.

Promotion

How they get to hear about it.

Two people, three disciplines.

Design, marketing and engineering in one small team. One contact person, no handover through three departments. You are part of the design process, not just of the sign-off.

  • Filiz Herr

    Filiz Herr

    Consulting

  • Steffen Herr

    Steffen Herr

    Marketing & Design

pricingstarting prices, net

Separately or as one work.

Every service can be booked on its own. The complete work costs more than the sum of its parts, because it starts with positioning and holds everything together. A volume discount would claim the opposite.

individual services

  • Branding

    Brand core, tone of voice and a design system that holds.

    from€5,500

  • Web Design

    A website built, not assembled. Fast, accessible, measurable.

    from€6,500

  • Storytelling

    The brand story, from the starting point to the impact.

    from€3,500

  • Content Marketing

    Editorial plan, formats and the first three months of content.

    from€4,500

  • Customer Journey

    All five phases mapped, assessed and backed with measures.

    from€4,900

four a year

The complete work

All five services, but first the question of why you exist. Everything else is built from there.

from€32,000net

  • Positioning and brand core as the foundation
  • Design system: type, colour, imagery
  • A website built, not assembled
  • Storytelling and a twelve-month editorial plan
  • Customer journey across all five phases
  • Handover session so it runs without us

We take on four complete works a year. More is not possible at the depth this needs.

Partnership

Ongoing, with a fixed monthly allocation.

from€2,900per month

  • One contact person, short paths
  • Content and campaigns on a roadmap
  • Technical care and further development
  • Quarterly review and course correction

When something has to happen regularly, not once a year.

Every engagement gets its own quote at a fixed price. The first conversation is free and takes half an hour.

Start a project

Let’s create something herrlich together.

Tell us what you have in mind. We reply within one working day.

Office
Gerokstraße 23
74321 Bietigheim-Bissingen